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Daniel Gonzalez

First Vice President & Associate Director | Single & Multi-Tenant Retail | Tampa, FL
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About Daniel

Daniel Gonzalez specializes in advisory consulting for the disposition and acquisition of single and multi-tenant properties across the country. Clients have recognized Daniel for his attention to detail and relentless work ethic. Marketing and property selection is business-critical in today’s evolving landscape, and Daniel leverages Matthews™ technology and provides the highest level of execution to his clients. Daniel has assisted owner-operators in structuring saleleasebacks, business transfers, and organized portfolio sales in order to maximize sale proceeds for his clients. His commitment to putting his client first and creating value results in long-lasting relationships throughout the industry and certainty of execution.


B.S., Biological Science
Florida State University


Professional Accomplishments
  • 2025 — Top Retail Deal – Tampa Bay Business Journal
  • 2025 – CRE Next Generation Award – ConnectCRE
  • 2024 – Chairman’s Award – Matthews™
  • 2022 — Social Impact Leader – Matthews™
  • 2022, 2023 —Sales Achievement Award – Matthews™
  • 2020 — Pacesetter Award – Matthews™

Affiliations & Memberships
  • Florida Real Estate Commission
  • License No. SL3463209 (FL)
  • International Council of Shopping Centers (ICSC)
  • National Association of Real Estate Investment Trusts (NAREIT)
  • Urban Land Institute (ULI)
Contact Daniel

Daniel Gonzalez in the Media

The Rise of Convenience Stores in Net Lease Deal Flow

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What the QSR Cap Rate Plateau Is Really Signaling

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Tenant Radar: 10 Retailers Driving National Growth

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What the Saks Bankruptcy Means for Retail

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Case Studies

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How Matthews™ Delivered an $8.8M, Off-Market Sale in Nashua, New Hampshire

Matthews™ facilitated the $8,800,000 sale of a 44,000-square-foot retail property located at 166 Daniel Webster Highway in Nashua, New Hampshire. The property had been on the market for more than two years with a New Hampshire-based listing broker at an original asking price of $10 million. The Matthews™ agents represented the buyer and sourced a Massachusetts-based private client seeking a large-format retail investment within the Greater Boston MSA. The transaction ultimately closed at $8.8 million, successfully bringing the long-marketed asset to completion.   Challenge The property had been listed for nearly two years by a local brokerage with limited marketing reach and prospecting capabilities, resulting in minimal traction. As a long-term holder, the seller remained firm on pricing, yet prior efforts failed to generate qualified demand. Additionally, the asset’s New Hampshire location required reaching beyond local investor pools to uncover buyers who understood regional retail fundamentals. The buyer ultimately sourced was based in Massachusetts and was specifically targeting a sizable retail asset with limited bidding competition—criteria that required precise identification and disciplined underwriting in a tightening capital markets environment.   Strategy The Matthews™ agents leverage the firm’s AI-focused internal prospecting system and collaborative national client database to expand exposure beyond traditional local channels. Unlike a localized marketing approach, the firm’s platform enables out-of-state investors to access opportunities throughout their target regions. By leveraging real-time data, predictive outreach tools, and a shared national investor network, the agents generated three off-market offers and created competitive momentum where none had previously existed. After thorough buyer vetting and financial qualification, the third offer was accepted.   Result The transaction closed at $8,800,000, achieving the seller’s bottom-line objective after years of stalled activity. The buyer secured a strategically located, large-scale retail investment at a competitive basis with fundable terms and minimal competition. Notably, the relationship-driven outreach extended beyond this transaction. A subsequent follow-up confirmed that the same investor acquired another asset just months later, underscoring the long-term value of Matthews™’ proactive prospecting approach. By combining national collaboration, advanced technology, and persistent execution, Matthews™ transformed a stagnant listing into a successful full-price closing, while expanding cross-border investment access throughout the Northeast.

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Nikolai Novak

Associate